Michael’s Transportation Service is going
places – literally. The Vallejo business is in the process of moving
from their current modest quarters on Lemon Street to their new home at
140 Yolano Drive on nearly 5 acres of land off Sonoma Blvd., complete with
a suite of offices, training facility and garages to house their many
vehicles. All this for a company that started in 1982 with one employee
and one school bus.
To sit down and talk with Michael Brown,
who founded Michael’s Transportation Service (MTS) along with his wife,
Paulette, it’s easy to see why his business is thriving. His energy,
enthusiasm, and entrepreneurial spirit can’t help but to rub off on you.
That one employeenow has grown into an organization that boasts a fleet of
24 buses and over 21 employees. MTS offers a full range of services
including school bus contracting, fleet maintenance services to schools
that operate their own bus transportation fleets, and driver in-service
hours to private schools that operate their own school buses.
What secret to their success? Persistence,
attention to detail, and service, service, SERVICE!! A
shining example of the type of customer MTS provides can be cited by the 8th
grade students at Springstowne Jr. High School. These students had raised
funds for a field trip and the school contracted with MTS to transport
them back and forth. When the money they had raised was stolen, the school
administrators called MTS to cancel the bus service. True to their company
slogan – “We’re doing it for the kids” – MTS insisted
that the trip must go on and donated their bus service to the school. It
was a trip the students -- and the Vallejo City Unified School
District – won’t forget.
So what advice does MTS have for other
small businesses striving for growth? “Marketing is a key,” according
to Michael Brown. “You must identify your target market, tell them about
yourself, then tell them again, then tell them that you told them!”
Michael also cites the importance of
utilizing current technological resources. Since launching their website a
year ago, MTS has fielded inquiries from all over the world for the
purchase or used school buses – a resource that is very scarce in many
parts of the world.
Another key to success is using available
resources to help you when you need it. MTS worked with a Vallejo Business
Assistance Coordinating Committee consultant for assistance in obtaining
the financing for the construction of their new facility. A future plan
for MTS is the pursuit of certification as a U.S. Small Business
Administration Section 8(a) Contractor – a program that helps small
businesses grow through government contracting. For help with the lengthy
and cumbersome certification process, MTS plans to enlist the free help of
the Small Business Development Center.
So, do you think MTS is content to sit back
and enjoy their success? Of course not! Michael Brown’s latest passion
involves the Welfare to Work Initiative. MTS was one of the first
businesses to partner with the Welfare to Work Program, and operates a
private post-secondary vocational training facility. MTS has worked in
partnership with the Employment Development Department and area Private
Industry Council’s recently to train 8 welfare recipients in their
school bus training program, and successfully completed 7 of these workers
in decent-paying jobs.
Graduates of MTS’ training program are
skilled and job-ready to work as drivers for private and public schools
and school districts, city transit authorities, tour bus companies and
par-transit providers – all of which have a high demand for drivers.
When asked what Michael Brown sees for MTS
15 years from now, he’s quick to forecast MTS as “the major
provider of transportation services in the greater Bay Area.” Judging
from the “move” of things today, he’s probably right!